The economic outlook for Britain is still complex, despite signs of improvement. The Bank of England continues to have major concern over inflation, keeping costs of borrowing high. Currently, Wales has a cautious investment climate which is due to the reliance on small businesses and infrastructural concerns.
Where should businesses be concentrating their efforts?
The economic outlook for Britain is still complex, despite signs of improvement. The Bank of England continues to have major concern over inflation, keeping costs of borrowing high. Currently, Wales has a cautious investment climate which is due to the reliance on small businesses and infrastructural concerns.
We’re currently in the midst of seeing the knock-on effect of such forces as more companies apply for relief and more recently, prominent names are being forced into administration. There are still unanswered questions over where businesses should concentrate their efforts for survival, and it is back to the commonly held belief that the emphasis should be on cash.
What challenges are businesses facing?
Today, one of the primary challenges businesses face is the unpredictability of cash flow. Seasonal fluctuation, economic downturn and unforeseen expenses can all disrupt the cash flow cycle. A customer-centric approach offers significant benefits for businesses having trouble with unpredictable cash flow. Strong client connections enable deeper understanding for their needs, allowing businesses to forecast demand more accurately, plan inventory levels accordingly, and manage cash flow more prudently.
However, markets are dynamic, and customer preferences evolve over time. In turbulent times, the temptation is to seize customers wherever possible. Instead, it is often more beneficial to target niche audiences that resonates with a businesses’ ethos, rather than catering to a broad spectrum of consumers which can unnecessarily stretch cash flows. Linked to this is ensuring that there is an open and transparent communication channel between customers, supply chain managers and creditors alike to ensure processes are in place that minimises disruption for business operations.
What part do customers play in improving cash flow?
More broadly, customers may play a vital role for businesses looking to improve cash flow. This is especially true when working with larger clients. In the event cash flow is inadequate, negotiating a reasonable fee up front should be the first step, otherwise the repercussions can reverberate quickly through the whole company. If a business is entering a period of difficulty because of choosing the wrong customer, this pain point can be passed on to suppliers, manufactures and employees. If these hidden costs of sales are not dealt with promptly and effectively, it can have serious consequences.
To summarise, while profitability, innovation and operational efficiency are all essential components of a thriving business, none hold as much sway over financial stability as understanding and catering to the needs of the customers.
If you have any queries regarding the above, please do get in touch with John Cullen, or contact us via the form below:
Contact Our Experts
